{"id":2203,"date":"2019-01-09T19:56:01","date_gmt":"2019-01-09T19:56:01","guid":{"rendered":"https:\/\/onpointlegalleads.com\/?p=2203"},"modified":"2025-05-01T17:24:53","modified_gmt":"2025-05-01T17:24:53","slug":"key-statistics-for-generating-leads-in-2019","status":"publish","type":"post","link":"https:\/\/onpointlegalleads.com\/personal-injury-leads\/key-statistics-for-generating-leads-in-2019\/","title":{"rendered":"Key Statistics for Generating Leads in 2019"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]For law firms pursuing auto accident leads<\/a> and businesses pursuing new clients, lead generation is crucial.<\/span><\/p>\n

Often, star-up law firms, doctors\u2019 offices, and other retailers rely solely on third-party lead generators.\u00a0 Due to competitive barriers such as cost and experience, this may be the best option.\u00a0 Especially at the outset.<\/span><\/p>\n

After all, it can take months and years to establish a credible brand that effectuates trust.\u00a0 And trust is a primary factor that converts leads into clients.<\/span><\/p>\n

So, while building a client base, a company may greatly benefit by leveraging the experience of seasoned lead generation companies.<\/span><\/p>\n

Plus, it provides the opportunity to learn more about your target market during the initial growth cycle.\u00a0 Adjustments to products and service offerings frequently occur, such as when a personal injury attorney becomes an expert in auto accident injury claims or a doctor becomes specialized in a specific surgical procedure.<\/span><\/p>\n

\"statistics<\/span><\/p>\n

What are Companies Focusing on When Generating and Converting Leads?<\/strong><\/span><\/h2>\n

If your firm is interested in generating leads, then take a look at what is tested, tried, and true.<\/span><\/p>\n

Hence, take a look at some of the statistics we\u2019ve gathered from what other companies are doing to increase sales.<\/span><\/p>\n

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  1. \n

    69% of Marketers Believe that Converting<\/em> Leads is Their Biggest Priority. <\/strong>(HubSpot,<\/a> 2017).<\/h3>\n\n\n\n
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    \"convert-leads-generate-leads-graph\"

    Converting leads and generating leads are top priorities for marketers.<\/p><\/div>\n

    This is an interesting statistic.<\/span><\/p>\n

    The reason is there are many businesses and attorneys whose biggest challenge is generating leads, which is the first step in the sales cycle.<\/span><\/p>\n

    Nonetheless, converting them is a close second; as shown above, it ranks at 65%.<\/span><\/p>\n

    Perhaps this is a lower priority because leads can be generated through many online and offline channels.<\/span><\/p>\n

    Huffpost<\/a> has a number of ideas geared towards increasing conversions.\u00a0<\/span><\/p>\n

    What are the best ways to increase conversions?<\/strong><\/span><\/h4>\n
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    1. Offer an incentive<\/strong>. Discounts, free trials, and demos often work well. But keep in mind that you want quality leads, which means the customer should have some investment or they may not take your offer seriously.<\/span><\/li>\n
    2. Set a time limit<\/strong>. This is partly and incentive to get the prospect to make a decision.\u00a0 Time limits can setup a psychological and cognitive bias called loss aversion, which is a powerful sales and marketing method. One example is to tell a prospective claimant that the statute of limitations period could derail their claim.\u00a0<\/span><\/li>\n
    3. Follow up<\/strong>. This could rank as the #1 most important element a business or law firm could use. Statistics show that it takes 5 emails and 6 calls to generate the highest contact rates.\u00a0 And, increased contact rates generate increased retention rates when pursuing auto accident leads.<\/span><\/li>\n
    4. Use automated marketing<\/strong>. Although not specifically on the list, we think this is huge. To assist car accident attorneys convert more leads, we offer TCPA compliant auto-response text messages and emails, plus follow up texts with a drip email campaign. Ever since these automated marketing methods have been employed, we\u2019ve seen an increase in contact rates.<\/span><\/span><\/li>\n<\/ol>\n
      \"MMS

      Example of MMS text auto response message for personal injury leads.<\/p><\/div>\n


      \nOther statistics relevant to personal injury lead generation, auto related leads, and other retails leads are below.<\/span><\/p>\n