{"id":2065,"date":"2018-12-13T13:23:39","date_gmt":"2018-12-13T13:23:39","guid":{"rendered":"https:\/\/onpointlegalleads.com\/?p=2065"},"modified":"2024-11-25T20:03:25","modified_gmt":"2024-11-25T20:03:25","slug":"direct-response-marketing-for-attorneys","status":"publish","type":"post","link":"https:\/\/onpointlegalleads.com\/personal-injury-leads\/direct-response-marketing-for-attorneys\/","title":{"rendered":"Direct Response Marketing For Attorneys: Components and Strategies"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Attorneys are trained in the law.<\/span><\/p>\n

They generally are not schooled in direct response marketing and lead generation.<\/span><\/p>\n

Nonetheless, by no means am I saying lawyers care not persuasive.<\/span><\/p>\n

They certainly can be. After all, law school requires attending legal research and writing courses that provide structure aimed at convincing courts that an attorney\u2019s perspective is right, proper and just.<\/span><\/p>\n

Yet, therein lies the disconnect many attorneys fail to see.<\/span><\/p>\n

You see, just because a person is highly trained in persuasive rhetoric that has resulted in successful verdicts in the millions does not mean those same techniques will be successful with a\u00a0 consumer or litigant.<\/span><\/p>\n

In fact, I have found they often fail.\u00a0 Simply because the target market is massively different.<\/span><\/p>\n

Quite simply, a claimant is not a judge.\u00a0 A claimant usually does not think like a judge, does not have a law degree, and does not know case law. And they certainly do not write like a judge.<\/span><\/p>\n

Significantly, claimants often think with emotion first and logic second, which in many ways is opposite that of a judge and the teachings of law school.<\/span><\/p>\n

This article delves into direct response marketing components and strategies for attorneys<\/a> when advertising online. These will allow attorneys to retain more claimants from their digital marketing efforts.<\/span><\/p>\n

Significantly, an appreciation for the target market will allow a better understanding and application of the direct response strategies mentioned here.<\/span><\/p>\n

For context, one of the sites we will be reviewing is https:\/\/www.4injuryattorneys.com\/auto-accident\/<\/a>\u00a0.\u00a0 This will help provide an initial basis for this article.<\/span><\/p>\n

    \n
  1. \n

    What Is Direct Response Marketing?
    \n<\/strong><\/strong><\/span><\/h2>\n\n\n\n
    Direct response marketing is a form of advertising that elicits an immediate response from the consumer.<\/span><\/p>\n

    In two words: “lead generation.” The main component is the call to action<\/a>.<\/span><\/p>\n

    According many marketing agencies<\/a>, the following three elements are essential to a direct response marketing advertisement.<\/span><\/p>\n