{"id":1670,"date":"2017-06-02T03:24:39","date_gmt":"2017-06-02T03:24:39","guid":{"rendered":"https:\/\/onpointlegalleads.com\/?p=1670"},"modified":"2025-05-01T17:15:48","modified_gmt":"2025-05-01T17:15:48","slug":"generate-and-convert-personal-injury-leads-part-1","status":"publish","type":"post","link":"https:\/\/onpointlegalleads.com\/personal-injury-leads\/generate-and-convert-personal-injury-leads-part-1\/","title":{"rendered":"HOW TO GENERATE AND CONVERT PERSONAL INJURY LEADS PART 1: TIPS FROM A SEASONED LEAD GENERATOR"},"content":{"rendered":"[vc_row][vc_column][vc_empty_space][vc_column_text]\n

\u201cI need more auto accident, workers compensation, and personal injury leads!\u201d<\/span><\/span><\/p>\n

Attorneys who want to increase their intake in<\/span>\u00a0<\/span>personal injury leads<\/a>\u00a0<\/span>should consider third-party legal lead generation companies. Often, this is the quickest way to get your law firm intake department up and running.<\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text]\n

Under the title of this article are example of words spoken from attorneys every week when considering different options for personal injury marketing campaigns.\u00a0 Many pursue motor vehicle accident and\u00a0workers compensation cases. Others are interested in social security disability, bankruptcy, and tax claims.\u00a0 And still, others focus on defective drugs and defective medical devices within the mass torts vertical.<\/span><\/p>\n

Often, an attorney doesn\u2019t have a pipeline of business. Perhaps because the law firm is new, the attorney never successfully cultivated referrals from previous clients and networking opportunities, or there were questions regarding the return on investment among the different marketing platforms available.<\/span><\/p>\n

Either way, if you\u2019re an attorney in this position, the next step towards increasing your intake likely is to engage in some type of contemporary legal lead generation. Pursuing the right personal injury leads for sale\u00a0while employing proven and ethical sales and marketing practices should provide a quality return.<\/span><\/p>\n

\u201cLead generation\u201d is what I consider to be the most generic term that other sales and marketing professionals sometimes refer to as \u201cdirect response marketing\u201d and \u201cinbound marketing.\u201d Broadly, all three terms boil down to the same thing: driving qualified prospects to your law firm.<\/span><\/p>\n[\/vc_column_text][vc_single_image image=”2472″ img_size=”450×250″ alignment=”center”][vc_column_text]The typical approaches for generating personal injury\u00a0leads include:<\/p>\n

(1) utilizing attorney SEO services for law firms;<\/p>\n

(2) hiring third-party legal lead generation companies;<\/p>\n

(3) utilizing paid advertising services;<\/p>\n

(4) engaging in broadcast television and radio media;<\/p>\n[\/vc_column_text][vc_column_text]\n

Identifying the approaches to generating and converting car wreck, mass tort, and other personal injury attorney leads\u00a0is the easy part. Identifying the companies and strategies to employ in order to implement them \u2013 affordably, of course \u2013 is the difficult part. The competition for lead generation from all the options is well-numbered, as personal injury and auto accident attorneys are a competitive group of type-A personalities with much to gain. That alone drives pricing upwards. They\u2019ll turn over every rock within the scope of professional responsibility guidelines in order to win the opportunity to fight for justice. Just like any highly motivated entrepreneur, right?<\/span><\/p>\n

Nonetheless, attorneys are no different than other legal professionals who\u2019ve started their own firms or ran an intake department: when they find a good lead generation solution, they will work hard to maximize returns. As long as the volume of personal injury leads and cost-per-case are viable, a law firm can enjoy a sustainable business.<\/span><\/p>\n

This 5-part series will start with a snapshot of 4 different approaches towards online and media lead generation, then discuss each separately. The premise is two-fold. First, to provide general background on how each of these methods may work separately and together. Second, to offer ideas that could substantially increase the return on investment from each method.<\/span><\/p>\n[\/vc_column_text][vc_single_image image=”2467″ img_size=”450×250″ alignment=”center”][vc_column_text]\n

Personal Injury Lead Generation Companies: Where We Are Now<\/b><\/span><\/h2>\n

Personal injury lead generation\u00a0companies that provide inquiries of prospective claimants to law firms have existed for many years. And it appears the industry isn\u2019t going anywhere soon, especially with the proliferation of the Internet.<\/span><\/p>\n

Without going down a long trip down history lane, the arena of attorney lead generation was born following the assertion of First Amendment freedom of speech rights. When print advertising was in its heyday, yellow page and newspaper ads ruled. Then television and radio media broadcast the faces and voices of many of the attorneys we still see and hear today. Now that the internet has exploded; statistics abound regarding the droves of consumers who are making more buying decisions in the online world. Below are some examples.<\/span><\/p>\n